September 30, 2020

Building Your Inovation

Walmart says it’s partnering with Microsoft on a TikTok deal

Photo by Kena Betancur/VIEWpress via Getty Images Walmart says it’s partnering with Microsoft on a...

Photo by Kena Betancur/VIEWpress via Getty Images

Walmart says it’s partnering with Microsoft on a potential TikTok deal. The retailer is pitching the partnership as a way for it to expand its advertising business and grow its third-party marketplace. It comes as reports suggest Microsoft is close to finalizing a deal with TikTok, that could be announced in the coming days.

“The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets,” says a Walmart spokesperson in a statement to CNBC. “We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow…

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