August 5, 2020

Building Your Inovation

US video game spending hit a 10-year high in June

Photo by Vjeran Pavic / The Verge

Video game spending in the US reached its highest point since 2010, according to a new NPD Group report, with sales through June reaching $6.6 billion on hardware, software, and accessories. It’s the highest total for the first six months of the year since spending hit $7 billion a decade ago.

Spending has been dramatically higher in 2020 than it was compared to last year, with sales through June up 19 percent year over year, and June sales specifically were up 26 percent compared to the same month in 2019. While NPD’s numbers don’t cite a specific reason for the boost in sales, it’s hard not to draw the conclusion that a major contributing factor was the spike in video game playing caused by millions of people having a sudden boost in…

Continue reading…

Source link