April 13, 2021

Building Your Inovation

Minneapolis hiring social media influencers for former police officers’ trials

George Floyd died in police custody in May 2020 | Getty Minneapolis is hiring social...

George Floyd died in police custody in May 2020 | Getty

Minneapolis is hiring social media influencers to share “city-generated and approved messages” during the trials of four former city police officers charged in the May 2020 killing of George Floyd, according to the Minnesota Reformer. The Minneapolis city council approved the plan on Friday, which calls for six influencers to be paid about $2,000 each to spread the city’s messages with Black, Native American, Hmong, and Latino communities.

The goal is to “address/dispel incorrect information” by using “trusted messengers,” part of a program the city refers to as its Joint Information System to share “timely and relevant information” with the public during the trials.

“Through the Communications and Neighborhood and Community Relations…

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