September 30, 2020

Building Your Inovation

Facebook pilot program linking its users’ news subscriptions could cut down on password fatigue

It’s a mildly annoying problem: when you’re reading the snippet of a news article on...

It’s a mildly annoying problem: when you’re reading the snippet of a news article on Facebook and you click through to read the full article, even if you’re subscribed to the news publication, you hit its paywall and have to manually log in. Facebook says it’s now testing a feature that will help reduce how often you have to log in to news sites, allowing paying news subscribers to link their Facebook accounts to their subscriptions.

The goal, according to Facebook, is to “provide a better news consumption experience on Facebook,” and allowing publishers to “deepen their relationships with subscribers.” Here’s how it works: Facebook identifies a subscriber from one of its publisher partners, and the subscriber is invited to link their…

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