November 30, 2020

Building Your Inovation

Biden campaign enlists teen’s Instagram account for online organizing

Photo by Ethan Miller/Getty Images The Joe Biden campaign is taking over a popular Instagram...

Photo by Ethan Miller/Getty Images

The Joe Biden campaign is taking over a popular Instagram account from a teen supporter, who built a huge following over their summer break. Formerly a fan account, @VoteJoe account will now serve as the campaign’s primary point of grassroots outreach on Instagram, supplementing Biden’s personal account.

The account began as @TeamJoeBiden and launched earlier this year by a 15-year-old supporter from California. The young supporter spent their summer creating content for the account which quickly grew to over 85,000 followers. The campaign contacted the owner of the account earlier this year asking if they could acquire it and switch it over as an official campaign channel. Now, the account’s former owner will be volunteering for the…

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